iRobot's New Flagship Roomba Seals Itself to Your Carpet
iRobot used IFA Berlin, its first major trade show appearance in years, to unveil two new robot vacuum-mop combos. The flagship $1,199 Roomba Max 875 Combo introduces "SealForce," a design that presses the vacuum head against carpet to create a tighter seal and boost suction on fibers, rather than relying purely on brush agitation. A cheaper $899 Roomba Plus 678 Combo also launches alongside it, and both are available immediately through iRobot's website.
The release marks a notable moment for the brand, which filed for bankruptcy after Amazon's acquisition attempt collapsed under regulatory pressure. Picea Robotics, a contract manufacturer, bought iRobot's assets earlier this year and is now betting on hardware innovation to revive the once-dominant robot vacuum maker's reputation against Roborock, Ecovacs, and other rivals that have out-engineered it in recent years.