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Gadgets

Polaroid's tiny instant camera drops to $72 with free film included

Amazon bundles the second-gen Polaroid Go with a 16-photo film pack for its lowest price yet.

Amazon is currently selling the second-generation Polaroid Go instant camera bundled with a 16-shot film pack for $71.99, down from $109.99. Since film alone typically runs $21.99, the deal actually makes the bundle cheaper than buying the camera by itself.

The Go 2 is Polaroid's smallest instant camera, shooting credit-card-sized prints (53.9mm x 66.6mm) rather than the classic larger format. It charges via USB-C and can reportedly power through up to 15 film packs before needing a recharge, making it a decent grab-and-go option for trips or events.

Why it matters: Instant film cameras have carved out a durable niche as a tactile, deliberately imperfect counterpoint to smartphone photography, and pricing them competitively with the cost of film alone is a smart way to hook new users into an ongoing consumables purchase. For gadget shoppers, it's a reminder that the real cost of instant cameras is the film subscription-like habit that follows.

Sources: The Verge