Analogue Pocket Gets Flashy Supreme Makeover in Red and Gold
Analogue is teaming up with Supreme to release two special editions of its popular Pocket handheld, a device beloved for playing classic Game Boy, Game Gear, and other retro cartridges. The new versions feature unibody aluminum construction finished in either 24-karat gold plating or a glossy custom red, each stamped with Supreme's branding on the front and back.
Pricing hasn't been announced yet, though the standard Analogue Pocket normally retails for $239.99 - expect these limited drops to carry a hefty premium given Supreme's history of hype-driven pricing.
Details on release timing and where to buy remain unclear, with both companies reportedly fielding questions about cost and availability.
Why it matters: This collab is less about gaming hardware innovation and more about turning a niche retro device into a fashion collectible, which could make the already hard-to-find Pocket even scarcer for actual retro gamers. It also signals how streetwear brands increasingly see tech gadgets as canvases for hype-driven limited drops rather than functional upgrades.